digital marketing online course harvard
Last Updated on June 16, 2024 by Team College Learners
Online marketing courses illuminate the vital role digital platforms and channels play in a holistic marketing strategy. From SEO to email marketing and content, discover how digital tools can help you enhance your business’ digital presence, drive sales and reach your goals faster.
This digital marketing online courses on collegelearners.com tackles the most vital marketing questions of the digital age, and helps students develop a holistic approach to digital strategy – one built around a strong understanding of today’s tools and technologies.
harvard digital marketing free online course
1. Fundamentals of Digital Marketing
Offered by Google
There’s no better way to learn digital marketing than through the company that started it all. Google’s free online digital marketing course ranks right at the top of our list with good reason; it covers all aspects of digital marketing for beginners as well as intermediate users and it comes with free certification. Industry-recognized certification through Google is an ideal way to get your profile noticed and add to your skill-set.
This 40-hour free online course in digital marketing features 26 modules and can be completed at your own pace wherever and whenever you want. Each module consists of several lessons that include text, video, and quizzes to test your knowledge. If you don’t want to progress through the entire course you can pick and choose which lessons to add to your individualized learning plan. However, we highly recommend starting from the beginning and progressing step-by-step so you can receive certification.
While we won’t list each module, some of the subjects covered include:
• Building your web presence
• Planning your online business strategy
• Understanding search and how to improve your campaigns
• Getting noticed locally
• Building an online store
• Expanding internationally
• Social media marketing
• Mobile marketing
• Content marketing
• Email marketing
• Advertising and analytics
Cost: Free
Certificate: Yes
Time to Complete: 40 hours
Curriculum: Introductory to intermediate
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
•Upon completion, students will receive an industry-recognized certificate to share on their CV and Linked-in profiles
•Lifetime access
•Quizzes to test your progress
Cons:
•None
2. Inbound Marketing Free Certification Course
Offered by Hubspot Academy
Hubspot Academy’s Inbound Marketing Free Certification Course is a four-hour industry-recognized program meant for digital marketers who want to focus on their inbound efforts. The comprehensive curriculum consists of 10 lessons, 34 videos and 9 quizzes and is designed for beginners. During the free online digital marketing course, students will learn about:
•The fundamentals of inbound marketing
•Planning a long-term content strategy
•Creating blog posts
•Understanding social media promotion
•Developing a conversational growth strategy
•Understanding and creating a conversion optimization strategy
•Lead nurturing
• Aligning sales and marketing
•Applying a customer marketing approach
Upon successful completion, students will be awarded official certification from HubSpot to display on their LinkedIn profile, portfolio, resume, or CV.
Cost: Free
Certificate: Yes
Time to Complete: Four hours
Curriculum: Beginner
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Pros:
•Taught by four engaging instructors
•Excellent user interface
• Industry recognized certification
Cons:
•Too short
3. Free Diploma in E-Business
Offered by Alison
Alison was developed in 2007 by Mike Feerick and was the first massive online open course (MOOC) platform on the web. With more than six million students registered on the site, this is one of the best free online course providers you will find.
The Diploma in E-Business course helps students build marketing skills through learning Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign tracking, digital measurement, and more. Over 84,000 students have enrolled in the free online digital marketing course, which takes between six to ten hours to complete. You will need to pass the final assessment with an 80 percent or better grade. Upon completion, you will receive a Learner Achievement Verification Report, or you can opt to purchase a certificate from the site’s online shop for around $20.
Cost: Free
Certificate: Yes, with fee
Time to Complete: Six to ten hours
Curriculum: Beginner
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
•Recognized leader in online learning
•User-friendly platform
•Video tutorials
Cons:
•Students wishing to obtain a certificate will need to purchase it in the online store
4. Become an Online Marketing Manager
Offered by LinkedIn Learning
This 24 hour course offered through LinkedIn Learning provides students who already understand digital marketing with the skills they need to move up the corporate ladder into management roles. In this free digital marketing online course, students will learn best practices for online marketing, using the latest tools to implement a digital marketing strategy, and how to advertise effectively on social media platforms.
The course features 11 modules covering advance aspects of marketing including:
•Growth hacking
•Advanced branding
•SEO foundations
•Email and newsletter marketing
•Google analytics
•Google AdWords
•Facebook and Twitter
•Sketch for UX design
You can take the course for free if you already have a LinkedIn premium membership (most marketers do) or sign up for a trial and access the classes at no charge for a month.
Cost: Free Try a free trial for Linkedin Learning.
Certificate: Yes
Time to Complete: 24 hours
Curriculum: Intermediate to advanced
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
•Taught by industry experts
•Receive a completion badge for your profile or CV
•Excellent user interface
Cons:
•Must cancel LinkedIn premium before the trial is up to avoid fees
5. Digital Marekting Strategy
Offered by The University of Edinburgh
This thorough digital marketing course is offered by one of the top universities in Scotland through Edx. By engaging in the training for four to six hours a week, the course can be completed in about 8 weeks. The syllabus is comprehensive. Students who are looking for the most inclusive free curriculum on digital marketing will find this to be one of the top choices.
Certificates for the course can be obtained at the paid level of edX, which is also part of a professional certification. However, the lessons of each module can be audited for free. Auditing the course allows you to read and view all of the content.
The program is designed to teach users a general understanding of digital marketing at the strategic level as it relates to business. Taught by two instructors from University of Edinburgh, it’s an ideal course to add to your resume or CV.
Cost: Free
Certificate: Yes, with fee
Time to Complete: 10 months
Curriculum: Intermediate
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
•Comprehensive course syllabus
•Excellent user interface
•Over 7000 students have enrolled in the course
Cons:
•Certification only available at the paid level